Wednesday, April 4, 2012

‘If there were no God, there would be no atheists.’ ~ G.K.Chesterton

Using God and sex to push product are well-worn marketing strategies, but rarely are they combined.

Thumbing through one of the local rags in the doctor’s waiting room this week I stumbled upon advertising gold in Ágape - cirúrgica e bem estar.  

Truly the stars were aligned. Crucifix? Check. Hearts? Check. Girls in lingerie? Check. The audacious company name (meaning God’s love) scored a bonus point in the tastelessness scores.

Strategically positioned, is the suggestion that the scantily-clad ladies are the ones making the entregas em domicílio (home deliveries) or maybe they are just modelling the meias elásticas (elasticated knickers) on offer?


Anonymous said...

shocking and sad.

singinheart said...


Please write more!!!!!!!!!!

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