Wednesday, April 4, 2012

‘If there were no God, there would be no atheists.’ ~ G.K.Chesterton

Using God and sex to push product are well-worn marketing strategies, but rarely are they combined.

Thumbing through one of the local rags in the doctor’s waiting room this week I stumbled upon advertising gold in Ágape - cirúrgica e bem estar.  

Truly the stars were aligned. Crucifix? Check. Hearts? Check. Girls in lingerie? Check. The audacious company name (meaning God’s love) scored a bonus point in the tastelessness scores.

Strategically positioned, is the suggestion that the scantily-clad ladies are the ones making the entregas em domicílio (home deliveries) or maybe they are just modelling the meias elásticas (elasticated knickers) on offer?

2 comments:

Anonymous said...

shocking and sad.

singinheart said...

:-(

Please write more!!!!!!!!!!

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